I make stuff.
An art lover, writer, world traveler, dog mom, cat lover, and neuro-spicy creative — with 18+ years of experience in creative direction and design, and a background in both fashion and traditional fine arts. My background encompasses large-scale ecommerce, nationally distributed fashion and beauty editorial, and brand marketing — both agency and in-house.
I first developed a love of fashion while slogging it out in the rough and tumble world of clothing retail. Since then, I've directed omnichannel campaigns with hundreds of millions of impressions, built in-house creative agencies from scratch, and worked with some of the most recognizable brands in sport, fashion, and retail.
I love creating and leading others as they create — I've managed teams of up to seven direct reports and overseen larger multidisciplinary groups across design, copy, video, and production. From the simplest layout to the most challenging project, I thrive when we're figuring out the best way to tell a story. While my career has focused on creative direction for photography and video, I can carry my own weight in much more — digital design, process development, creative and brand strategy, visual frameworks and copywriting.
Fun fact: I started out as a graphic designer.
And I also write stuff.
Travel article, Toronto Star
My magical journey through Antarctica, a beautiful oasis where every moment is precious
ANXIETY MAY BE A MONSTER, BUT IT’S MY MONSTER
My apprehension has shaped who I am—and not only in bad ways
I GOT A TATTOO AND HAD ZERO CONTROL OVER THE DESIGN
Would you get a surprise tattoo by celebrity artist Scott Campbell?
WHEN MY FATHER DIED: 4 DAUGHTERS SHARE MEMORIES
Father’s Day is tough for those who have lost their dads